About the Role Facebook Marketing Strategy
Strategy first, execution second. The Role refers to effectively and measurably (profitably) utilizing a Facebook page as a communication and sales lead generator channel to maintain contact with and attract new customers.
Responsibilities
Strategy first:
Create marketing and social media campaign, not only advertisement.
Build and execute social media strategy through strong analytics using social media to understand the trends.
Work closely with marketing teammates to ensure consistent results.
Grow and expand company social media presence.
Try out a variation of advertisement to determine the best performing advertisement.
Set up and optimize company pages with Facebook platform to increase the visibility of company social content.
Continuously improve by analysing the social data/metrics; insights and best practices then improvise based on the information.
Job Requirements
Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree in Communication, Marketing or equivalent.
At least 3 year(s) of working experience in Social Media Management/Social Media Marketing/ Digital Media Specialist Required.
Mandarin language is an added advantage.
Good written communication skills.
Creative thinker.
Full-Time position(s) available.
How we measure Success
Increase advertisement views and engagements by 15%.
Facebook page visitors increase by 20%.
Map and analyze all of our current marketing channels and give at least 5 recommendations to improve them.
Company Profile
Wealth Mastery Academy (WMA) is an organisation that committed in empowering business community with the right financial education, knowledge and proven skills to attain financial freedom. Over the years, WMA has coached thousand of professionals within the region and guided them with powerful knowledge and strategies towards achieving their financial goals. WMA will continue to grow and remain committed with our aim to assist professionals towards succeeding in their profession.