Paid Advertising Specialist - FB, Google & YouTube

Kuala Lumpur, Malaysia

Love the feeling when your work attracts a lot of eyeballs? Or liking it when your work actually turns into a good amount of  money? Along with our company’s expansion, we are looking to have some new blood into the team, focusing on paid ad strategy!

As a Paid Advertising Specialist, you are responsible to create, design and execute a company's product, services and events through paid-media channels to draw sales funnel to the company. Above-mentioned channels include Google, Youtube and Facebook Paid Advertising.

This role requires a combination of strategic thinking, analytical, creative and communication skills. If you have in-depth experience running Google Ad campaigns, Youtube Ad campaigns or Facebook campaigns. You are the one we are looking for ! Apply Now!

Job Description

    The role:

    Paid Ad Strategy

  • Strategise and optimise Google Ad campaigns, Youtube Ad campaigns and Facebook Ad campaigns in order to meet the business goals.

  • Develop and optimise keyword strategy for companies product.

  • Brainstorm new and creative growth strategies.

  • Monitor competitor activity across digital platforms.

  • Configure event tracking via pixels or Google Analytics custom events to track campaign results.


    Data Analysis and Optimisation

  • Monitor campaign performance across all relevant platforms by leveraging digital marketing tools, e.g. Facebook Analytics, Google Analytics, Google Tag Manager etc.

  • Conduct audience segmentation, a/b testing and conversion rate optimization for all running campaigns.

  • Proactively report and update about the project progress, findings and recommendations that can potentially drive the company growth.

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) while identifying new KPIs to grow revenue from acquisition channels.



  • Perform continuous qualitative and quantitative analysis for data, trends and competitors to identify trends and insights, in order to optimize spend and performance.

  • Keep up to date with the latest knowledge, skills and platforms available within the industry.

The Plus Points

  • We value results, i.e. we reward based on performance, not experience.

  • We work with multinational partners and their teams.

  • You’ll be supported by creative team on graphic and video advertising materials.

Job Requirements

  • Required skill(s): Facebook Ads / Business Manager, Google Ads, Youtube Ads, SEO, SEM.

  • Required language(s): English & Mandarin.

  • Candidates possess at least a Bachelor’s Degree in Advertising / Media Studies, Computer Science / Information, Business Studies / Administration / Commerce or equivalent.

  • Minimum 3 years working experience in digital ads campaign management.

  • Google and Facebook Certification is necessary.

  • Proficient in HTML / CSS will be an added advantage.

  • Strong communication and interpersonal skills.

  • Ability to take ownership on assigned projects / campaigns.

  • Possesses a creative mind set and passion for digital marketing.

  • 2 Full-Time position(s) available.

Company Profile

Wealth Mastery Academy (WMA) is an organisation that committed in empowering business community with the right financial education, knowledge and proven skills to attain financial freedom. Over the years, WMA has coached thousand of professionals within the region and guided them with powerful knowledge and strategies towards achieving their financial goals. WMA will continue to grow and remain committed with our aim to assist professionals towards succeeding in their profession.