Paid Advertising Specialist - FB, Google & YouTube
Love the feeling when your work attracts a lot of eyeballs? Or liking it when your work actually turns into a good amount of money? Along with our company’s expansion, we are looking to have some new blood into the team, focusing on paid ad strategy!
As a Paid Advertising Specialist, you are responsible to create, design and execute a company's product, services and events through paid-media channels to draw sales funnel to the company. Above-mentioned channels include Google, Youtube and Facebook Paid Advertising.
This role requires a combination of strategic thinking, analytical, creative and communication skills. If you have in-depth experience running Google Ad campaigns, Youtube Ad campaigns or Facebook campaigns. You are the one we are looking for ! Apply Now!
Paid Ad Strategy
Strategise and optimise Google Ad campaigns, Youtube Ad campaigns and Facebook Ad campaigns in order to meet the business goals.
Develop and optimise keyword strategy for companies product.
Brainstorm new and creative growth strategies.
Monitor competitor activity across digital platforms.
Configure event tracking via pixels or Google Analytics custom events to track campaign results.
Data Analysis and Optimisation
Monitor campaign performance across all relevant platforms by leveraging digital marketing tools, e.g. Facebook Analytics, Google Analytics, Google Tag Manager etc.
Conduct audience segmentation, a/b testing and conversion rate optimization for all running campaigns.
Proactively report and update about the project progress, findings and recommendations that can potentially drive the company growth.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) while identifying new KPIs to grow revenue from acquisition channels.
Perform continuous qualitative and quantitative analysis for data, trends and competitors to identify trends and insights, in order to optimize spend and performance.
Keep up to date with the latest knowledge, skills and platforms available within the industry.
The Plus Points
We value results, i.e. we reward based on performance, not experience.
We work with multinational partners and their teams.
You’ll be supported by creative team on graphic and video advertising materials.
Required skill(s): Facebook Ads / Business Manager, Google Ads, Youtube Ads, SEO, SEM.
Required language(s): English & Mandarin.
Candidates possess at least a Bachelor’s Degree in Advertising / Media Studies, Computer Science / Information, Business Studies / Administration / Commerce or equivalent.
Minimum 3 years working experience in digital ads campaign management.
Google and Facebook Certification is necessary.
Proficient in HTML / CSS will be an added advantage.
Strong communication and interpersonal skills.
Ability to take ownership on assigned projects / campaigns.
Possesses a creative mind set and passion for digital marketing.
2 Full-Time position(s) available.
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